A series of essays about sales, startups, & general banter by Nick Persico



Recent Experience


Director of Sales & Marketing • Remote • Feb 2017 - Present • Website

  • Responsible for the Sales and Marketing teams and the customer acquisition machine.
  • In other words, I'm responsible for making sure all charts are pointing up and to the right. 📈

Smart Host (acquired by Beyond Pricing)

Co-Founder / VP Sales • New York, NY • May 2014 - Feb 2017 • Website

Krossover (acquired by Blue Star Sports)

VP of Operations • New York, NY • April 2013 - May 2014 • Website

  • Acquired by Blue Star Sports in May 2017.
  • Responsible for all sales & marketing operations.
  • Grew the outbound sales & marketing team by 4X in 9 months.
  • Promoted from Director of Sales Operations to VP of Operations within 6 months.
  • Responsible for CRM management, sales & marketing reporting to the Board of Directors, and special projects.
  • Led onboarding & training for new sales team members.

Reference from CEO & co-founder Vasu Kulkarni:

"Nick is a straight up hustler. Self-taught programmer and expert sales guy, he came in and really shook things up over the course of a year at Krossover. He implemented numerous processes, both online and offline, that took us from a 3 person sales team to a 15 person sales machine. Nick lives and breathes the startup culture, and will do great with any idea he pursues."


Sales • Palo Alto, CA • February 2012 - April 2013 • Website

  • Led direct inside sales campaigns for over a dozen venture-backed startups.
  • Clients included Eventbrite, PageLever, Drchrono, SignNow, and more.
  • Helped launch the company's CRM product, Close, and bring it to market.

Reference from CEO & co-founder Steli Efti:

"Nick is the ultimate startup hustler. He LOVES technology, understands it enough to write scripts, create landing pages and do everything else technical that the engineers don't wanna deal with and gets deals done. He's the perfect technology sales guy."

Not So Recent Experience

Landmarks Marketing

CTO • Annapolis, MD • August 2011 - February 2012

  • For 30 years, Landmarks has been helping local businesses reach visitors to Mid-Atlantic vacation spots like Annapolis, Charlottesville, Hampton Roads, and Maryland's Eastern Shore through it's annual hotel room visitors guide and TV channel.
  • Built Landmarks a new website presence, including their daily deal website called LandmarksGreatDeals.


Customer Resource Manager • Columbia, SC • February 2010 - March 2011

  • Responsible for territory sales in the Columbia market, specializing in Italian and Greek products.
  • Maintained a weekly sales average of $25-$40K.

Featured Content

You can find a lot of content on my Quora profile.

Technologies I Use

  • Languages & Frameworks: Python, Javascript, PHP, SQL, HTML, CSS/LESS/Sass, Jinja2, Meteor, Flask, Bootstrap, Ghost (this blog), Postgres.

  • Web Services: DigitalOcean, AWS, Heroku

  • Sales & Marketing Products, including their APIs: Salesforce, Close.io, Stripe, MailChimp, Customer.io, Unbounce, and Zapier.

  • Some APIs I've used in projects: Trello, Twilio, Slack, HipChat, Leftronic, Twitter, Facebook, Instagram, and Sendgrid/Mailgun.


Profile of Nick Persico

Nick Persico

Director of Sales at Close.com. Previous: Co-Founder of Smart Host (acquired), VP of Ops at Krossover (acquired), and sales at Sysco. Travel nerd, Baltimore Orioles and Ravens fan, and GIF enthusiast.