A series of essays about sales, startups, & general banter by Nick Persico


It’s safe to say that the last few weeks have included some of the most interesting and thought-provoking moments in my life. While some moments should be reserved for my eventual tell-all book, the result is that I’m headed back to the east coast.

I’m excited and happy to announce that I’m joining the team at Krossover in NYC. I’ve been casually involved with the amazing team at Krossover for some time, but I’m truly excited about this opportunity to become a member of the starting lineup (pun intended).

More on this soon.

Heading Back East

Almost a year and a half ago I left Maryland for the Valley, and it’s been a wild ride ever since. The things I’ve seen, learned, and experienced will be remembered for as long as I live.

Now that I’m headed back to my native coast, I have this weird feeling like I’m returning home from school. Startup school. I’m convinced that I would not be where I’m at today as an entrepreneur, communicator, and person if it were not for my experiences here in the Bay Area.

While there are no tangible credentials that I earned during my time here, you can’t take away the things I’ve experienced. If you want to be truly involved in the tech and startup community, you have to come here. At least for a visit. This is where it all goes down.

Elastic University

The experience that I gained from the amazing and talented team at Elastic is the college degree I never got. For that, I’m eternally thankful to Steli, Anthony, Jason, Thomas, Karan, Phil, Justin, Stefan, and everyone else I had the honor of sharing a standing desk with during my time there.

Once a hustler, always a hustler.

I couldn’t be more proud of things we did together, publicly and not so publicly, and I’m glad I had the opportunity to be apart of it. I know that their future is bright, and I’m proud to still call myself a loyal user and happy customer of Close.io.

What’s Next

I still have a few months left on my lease here in SF, so I will be working remotely to start. This will be an interesting project all in it’s own. Historically, I’ve been the guy that always hated on the work-from-homers.

Now I’m that guy.

Funny how things work out.

Profile of Nick Persico

Nick Persico

Director of Sales at Close.com. Previous: Co-Founder of Smart Host (acquired), VP of Ops at Krossover (acquired), and sales at Sysco. Travel nerd, Baltimore Orioles and Ravens fan, and GIF enthusiast.